Brand Loyalty

I started this blog when I was a classroom teacher trying to grow student engagement by opening a window into my classroom for parents and the world to see. High school parents often don’t get much response from their teenagers when they ask, “so what did you learn about in school today?” My blog was a way of letting parents see the tools we were using in class, read some of the discussions we were having and view the projects that students created. The response to the blog among parents was very warm.
Now that I’ve moved into the role of AP, I don’t have a single classroom. I view my new role more as a teacher of a larger classroom. It’s very exciting getting the chance to visit many classroom and witness the learning that is taking place.
I now think of this blog as a place to start discussions around big ideas that impact teaching and learning. While it is a challenge to write about issues of pedagogy that I witness inside the classroom that can be consumed and digested by a variety of stakeholders and not just teachers, I also like to write about my ideas for implementing new ideas in my current role.
I was just lurking in on a Sunday Twitter chat called #APchat and they were discussing the importance of getting parents and students connected to the brand. To build a strong school identity, the school’s story cannot only be authored by a single solitary individual. Lots of school leaders write about the happenings in their schools for the consumption of the community as a way to break to ice and allow stakeholders a view inside. This is a good place to start. But once stakeholders are used to reading the leader’s views of the school, they would benefit even more from hearing directly from students. School publications are great for this purpose. When our students act as ambassadors for the school by writing or speaking about the quality experiences they are having, the stakeholders who read or hear this can begin to feel a deeper connection to the school brand.
When students offer testimonials to the wonderful product that the school offers, parents, teachers and community members will take stock in the organization. As the testimonials roll in, especially from a wide cross-section of the school, stakeholders, realizing that the organization is working effectively, become loyal to the brand.
For this reason, I am working this year on a blog that tells the story of the student experience at our school, in the voice of our students. My goal is to invite a wide variety of students to become storytellers, writing about a transformative experience.
If you have any ideas about how I can get students involved in this blog as writers, I’d love to hear your comments.
If you are a student and you’d like to share a transformative experience that you’ve had at your own school, please add a comment with a link, if you have a blog.
If you don’t have a blog and would like to be a guest contributor here at teachingcontext, please leave me a message. I would love that!
If you are a student or a parent at NAHS and you would like to contribute a post to our new school blog that I’m building this year (called therocketsredglare), please email me and let me know what you’d like to write about.
We become loyal to the brands we love when we have good experiences with the product. When we speak out in praise of the brand, we can get others excited about the brand as well.
Schools too need to utilize the power of stakeholder testimonials.